Recently I tried some wonderful fudge and the limited edition chilli/lime chocolate (now my new favourite!) from The Fudge A’Fare based in Hobart and just had to find out a little more about these award winning tempting treats.
I spoke with owner, Dannielle Quinn, about her wonderfully sweet business:
Q: I read on your website that you have worked as a pastry chef for over 20 years and that you have been making fudge since 1997 – why did you decide to move away from that area and in to fudge?
A: While I have always loved pastry cooking I really wanted to have my own business. Both Matt and I thought it would be great to work from home especially with a young family. The business was previously own by a good friend of mine’s mother, we loved the product so we asked them to let us know if they ever wanted to sell and about a year later they contacted us, we then built a commercial kitchen on our property, quit our jobs and bought the business.
Q: How many varieties of fudge do you make and are there any new products or flavours on the horizon?
A: We currently make 17 different flavours of fudge in 5 different styles of packaging. We have just launched a new range of chocolate blocks available in 8 different flavours as well as limited edition flavour that will change every couple of months this month it is a chilli and lime in dark chocolate which is proving quite popular with those who are game enough to try it!
Q: You say you don’t use any artificial flavours and colours – Where do you source your ingredients?
A: Tasmania where we can and the rest from Victoria and NSW – they are all Australian. Where ever we can get the best ingredients from.
Q: You’ve won numerous awards for your fudge – what do you think is the secret to your success?
A: Quality ingredients and being consistent with our cooking – no short cuts.
Q: What do you love most about operating your own home-based business?
A: Flexibility with family and being able to create different products/flavours/packaging.
Q: You seem to have all kinds of needs covered with products ranging from the smaller 40gm box up to large catering slabs – what’s your biggest seller?
A: Depends on the time of year – prior to Christmas it’s the 40gm small box and the souvenir photo box.
Q: You had a small range of chocolate bars available recently – were they a trial or are you expanding the business to include chocolates too?
A: We are expending our product range to include chocolate blocks under the “I love chocolate ” brand. We have tried to make the chocolate not so serious with some different flavours thrown in with the classics, bright colourful packaging with fun names like “mean tangerine” and “vanilla bean bounce”.
Q: What plans do you have for the business in 2013?
A: Q8 We plan to concentrate a little more on the retail side of the business – try and expand our on line presence as well as having a regular stall at Salamanca market.
A: While Tasmania is our largest market we are now starting to sell more on to the mainland though direct on line sale, we also have a distributor covering NSW and ACT, a customer in Dubai and we are in talks with a New Zealand distributor.
Q: Is the online shop the best place to purchase your fudge or to place orders or who else stocks your products?
A: You will find our stock in a lot of gourmet shops and deli’s but we do sell direct on line though Facebook (where you will find lots of good specials, discounts and competitions) and soon though our web site.
Well, I’ve put The Fudge A’Fare down in my reminders for December 2013 – these little tempters are sure to go down a treat as Christmas presents – or why wait until then get your Valentine’s Day and birthday orders in now!!! Let’s hope Danni does some more of the Chilli and Lime chocolate too!