Dusty Plum is the Etsy shop of Jo Beveridge from Victoria, Australia who is using the most gorgeous fabrics to make playful hair ties, brooches, earrings and magnets that are sure to brighten up your day.
Iced Vovo spoke with Jo about where she sources the gorgeous fabrics, the designs and her future plans:
Q: How long has Dusty Plum been operational? Were you making ‘things’ prior to setting up your Etsy shop?
A: I officially began selling on Etsy in February 2011. It stemmed from my love of fabrics and other peoples crafting, and while I did not inherit the sewing gene, I was looking for a way to make pretty useful items using gorgeous fabrics without having to use a sewing machine! I had forays into sewing and scrapbooking in the past but neither really clicked with me, I needed a creative outlet which was more true to my taste and style and it finally came together when I finally put my fabric collection to good use making hair tie buttons for my daughter’s school fete craft stall! Within months I’d made them for friends and family and from there got my confidence up to work on packaging and labelling and started on Etsy!
Q: Where did your interest in ‘crafting’ come from?
A: I love art and music, illustration and pretty things. I’ve always loved looking at blogs online from creative types like Pip Lincoln and Christina Gordon. I’m a Blythe collector also and through the doll community you become exposed to some very creative and generous people. This has inspired me greatly!
Q: What do you currently have in your range?
A: My first love is making hair elastics, such a pretty and useful item .. from there friends have asked me to make them custom items which has inspired me to branch out into brooches and necklaces. I have made hair clips in the past but honestly do not enjoy making those, but have started making magnet sets recently as a little Christmas gift idea.
Q: Where do you get your ideas from for the pieces?
A: I am obsessed with Liberty of London, I love looking at their site and every six months they release a new collection which follows a theme. Their fabrics are incredible, they take risks and push boundaries, they are not the ‘old lady florals’ which people sometimes believe them to be! Their latest range has some gorgeous digital prints which I’m completely in awe of. Otherwise I find inspiration through blogs, friends and through Pinterest and Etsy.
Q: Do you do all the designs and crafting of each piece yourself?
A: Yes, at the moment we are building our family home (I have three small children) and we are living in a small rental so I am holed up in a corner of our bedroom with my computer and my desk heaving with findings and fabrics and piles of papers but I manage to clear some room work through my orders, I find it very peaceful calming and fulfilling! I make all the items by hand generally watching ABC iView or reading online articles while I do it!
Q: You use lovely liberty style prints, what other kinds of materials do you use?
A: I find my other fabrics through overseas websites such as PurlSoho and FabricWorm which have amazing collections at great prices. I try to steer away from Spotlight fabrics only because I try to use unique fabrics which other crafters are not using. Oh dear I may have just given away my secrets! I used to use a lot of Japanese linens and patchwork fabrics also sourced through great Australian online fabric stores such as Kelani and local fabric shops such as GJ’s in Brunswick, though I’m leaning more toward only using Liberty of London at the moment.
Q: What new additions to the collection are you currently working on?
A: With our house renovations taking up so much of our time at the moment I’m finding less and less time to work on anything new. I still try to find some new fabrics when possible but time is limited. My husband works extremely long hours and often travels interstate and overseas so hopefully things will settle in the new year when we move into our home and I will have my own private office space to create in which I am SO excited about!
Q: What are your goals for the business?
A: At the moment I am hoping to continue on with Etsy and find more ways to promote it through blogs and online magazines. I have had great help from friends who have promoted my products among their own networks, using Instagram, Facebook, Twitter and personal blogs. In the next twelve months, with my youngest starting school next year, I am hoping to work on some new ideas which do not include buttons, more fabric bows, I’ll drag out that dusty old sewing machine once I have more space and give sewing another good shot!